Showing posts with label best home gym. Show all posts
Showing posts with label best home gym. Show all posts

Personal Hygiene? What's that Got to Do with Me?

Personal Hygiene? What's that Got to Do with Me?Good ideas and checklist for personal hygiene issues, great for special needs students aged 9 21 yrs, cartons are age appropriate.

I teach high school students on the Autism Spectrum and this has been a great resource for my class. I bought a class set for each student and have found this very helpful for them. The book speaks their language and has a variety of ways to get the point across. It has vocab, stories, charts, and experiments to help drive home the point. The kids also enjoy the cartoons to look at while reading. I highly recommend this to any teacher who has been struggling to find ways to to get the importance of personal hygiene across.

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This pretty much ended up reading in the same way we've been harping on this stuff for a while. Nothing really stood out to my son. However, if you haven't been a "harper", it might help you out.

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I found this to be a very informative book. It covers a wide range of hygiene topics for young people.

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Diabetes Do's & How-To's: Small yet powerful steps to take charge, eat right, get fit and stay posit

Diabetes Do's & How-To's: Small yet powerful steps to take charge, eat right, get fit and stay positiveEverything from the cover to everything in this treasure of a book is bright, cheerful and positive. As a Certified diabetes educator and someone with diabetes I've read plenty of books on diabetes and this one far outshines the others in being relative to both the person with diabetes (no matter what kind of diabetes you have) and to healthcare providers. It's a comfortable, easy read like having a conversation with a knowledgeable and caring friend. The Shared Learning sections include photos of actual people with diabetes and their personal helpful hints which are motivating in themselves. The cartoons are spot-on and anyone with diabetes can easily relate to them.

Lynda Sardeson, MSA RN CDE, type 2 diabetes.

Every once and a while you read a book or article that OPENS YOUR EYES and you say "WOW" could this thing I have been so confused about be this simple! Reading Rivas book has helped me realize that it can be,All I have to do is Beleve in my self and have a plan !

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As a co-host of the popular podcast Diabetespowershow.com, I would give Riva Greenberg's book 5 stars. This book is all inclusive for the diabetic patient, the diabetic family, and the diabetes health care provider. I had the pleasure of not only reading the book cover to cover, but also interviewing Riva regarding Diabetes Do's & How-To's. She is as thorough in an interview, as she is as an author. The books is worth every dollar and it is a powerful tool.

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Riva has a way of truly speaking to the diabetes community in such a thoughtful, kind & informative way without being "preachy" like so many other diabetes management tip books. Everyone with diabetes will benefit from reading this, including the healthcare professionals that serve them. We are grateful to have Riva in our corner, championing our cause & for a healthy (both mentally & physically!) diabetes community.

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Kudos to Riva for writing such a wonderful book to aid "all" people living with diabetes. She continues her tradition of helping people to live well with diabetes. It doesn't matter what type of diabetes a person has, they will find useful tips in this book. Especially nice is the fact the book is so easy to read and can be used as a daily reader. It seems very easy to pick up one new lesson a day. This prevents people from feeling overwhelmed. More helpful is the positive approach used in the writing which helps people to feel empowered to take charge of their own self-care needs. This is the book we are most recommending in our practice.

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Couples Therapy Homework Planner (PracticePlanners)

Couples Therapy Homework PlannerThis book an excellent tool for counselors involved in counseling couples. It has some great thought provoking assignments that the couple can do at home and then process in session. I feel that the homework presented in the planner will save the counselor time but also increase the counselor's knowledge of how to best help the couple.

I am a therapist and have found the handouts and activities in this book to be very helpful in my work with couples. You will particularly like these handouts if you prefer solution-focused or strategic therapy. Some of the activities require the clients to commit for more than an hour or day, but if the clients will do them, they will find them helpful. I like how the activities help the clients stop doing "more of the same" and start making small changes to their interactions; it also helps them focus more on the positive things occurring in their relationships.

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I purchased this book with the Assignment's "disk" in August 2008. My computer is new technology and does not accomodate old technology, i.e. a diskette. I contacted the publisher John W. Wiley & Sons Inc., and requested they send a CD-ROM and they report that it has not been updated to CD-ROM as yet. I am appauled that they are selling old technology with their books! I expect to receive the new CD as soon as it is updated. Get with the times, guys. It's the 21st Century!!

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This workbook comes with CD that contains all the handouts for easy printing. Nice to not have to make up your own handouts.

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I like that the homework assignments are categorized by the presenting problem. The accompanying CD-ROM makes it easy to customize to the particular couple.

Making Faces

Making FacesKevin Acoin's book Making Faces is exquisite! As a makeup artist familiar with Kevin's work, I thought this book was going to be just a book filled with trade secrets and inside tips.Once I opened to the 3rd or 4th page, I realised how wrong I was.Not only did I find information that was useful beyond anything I learned in Beauty school, it was full of probably the most beautiful collection of photographs I have ever seen.It really takes a true genious to transform so many gorgeous women into other gorgeous women who look nothing like them.I really liked how he chose to use traditional movie roles as inspiration for some of the pictures.I think this allows the reader to recreate the role of the inginue or heroine!! There is also a really wonderful lesson on facial bone structure that really helps to understand how contouring and highlighting certain areas is really important to bring out a womans (or in a few cases..a mans)features.I photocopied it and stuck it to my bathroom mirror as a guide for applying eyeshadow. The only thing that I didnt like about the book is that he didn't mention the products used.Some women will find it a little difficult to find liquid eyeshadow and gold fleck dust!! I think had he given the brand names it would be a lot easier to find the products. This book is definitely a must for any makeup artist, cosmetic consumer, and any woman who wants to feel beautiful!

This book was incredibly frustrating for me. Yes, the makeovers are beautiful. But a lot of the photographs are completely worthless -they're in profile, or they're black and white, or they're soft-focus. There's almost no advice on how to choose a quality makeup product or tool. Most frustrating for me was the fact that the breakdowns on the photographs are egregiously incomplete -in the Lisa Marie Presley ponytail photo, for example, she's obviously wearing a dark eyeshadow in the crease but there's no crease color mentioned, and in the Trish Goff colored eyeshadow photo she's wearing multiple shades of shadow even though it only says she's wearing one.

The other thing that drove me nuts about this book is that almost every single eye shadow look is achieved exclusively with black, white, grey, or brown eyeshadow. I hate basic neutrals and I don't feel they flatter me. I wanted to be shown how to do interesting looks with some colors -plums, blues, olives? -and there are literally only three photos in the whole book that have colored eyeshadow. It's really a bizarre juxtaposition of basic, neutral looks with looks that are way too dramatic for anyone but a drag queen or a movie star; nothing in between. Also, it really aggravated me that everyone has flawless skin despite the claims that minimal or no foundation is used.

What I do like about this book is the application techniques (instead of just products) and the stellar contouring photo. I also really appreciate the obvious effort made to include women of color. Conclusion: good for the makeup novice or the average woman, or someone who just likes watching transformations. For the person who already has a good grasp on makeup techniques, though, this book is an exercise in frustration.

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I love playing with new looks and colors and this book is the perfect tool on how to make it easy and fun while getting professional looking results. It will help you discover exciting new looks you never dreamed of and the full potential of every makeup tool you own. The instructions on how to accomplish every look in the book are clearly illustrated step-by-step, making them extremely easy to follow. The advice given by the author comes alive with his own funny anecdotes on discovering and experimenting with makeup.

This book is extremely well organized into three sections. The first one covers the basics of what you need to know about each part of your face, how to apply makeup to each, which tools to use and how to enhance and get the most benefit from your strongest features. The second one shows you makeovers done on ordinary people that look like you and me. It includes before and after pictures that show the impact of well-applied makeup on every kind of skin and color combination. The third section is the most impressive part of the book. It shows known celebrities made up like other celebrities that have established iconic looks over the years. (Look for Lisa Marie-Presley as Marilyn Monroe and Isabella Rosellini as Barbra Streisand).

This book also includes a few male makeup techniques, from the conservative (using concealer and powder) to the adventurous (using eyeliner and eyeshadow) to the extremist (using everything from powder and blush to lipstick and a wig).

Although there are three or four extreme looks in this book that I don't think I will ever try, all of the rest can be applied just as they are or with slight modifications. The great advice, easy to follow instructions, funny anecdotes, if not the great photographs alone, make this book a must buy for anyone who uses makeup regularly or sporadically. It's so rewarding that you won't be disappointed.

I recommend buying Beauty: The New Basics by Rona Berg along with this book to complement the makeup knowledge with the best advice on skin care, hair care and beauty products that's available on a printed format.

--Reviewed by M. E. Volmar

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Kevyn Aucoin is definitely everything his reputation says he is. This book is excellent, informative, and extremely well put together.

The only down side of it is he does not address Asian beauty. He address caucasian, black, and latin, but not asian... so Asians, this will be good if you want to learn about how to work on all the mentioned faces, but your own...not so much. For those asians whose eyes do not pleat (hooded eyes, or non-creased eyes) this book will not help you dress those and rare style of eyes.

His technique is fantastic and I like his commentaries, very down to earth, though his work is outta-this-world amazing.

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I bought this book because I don't have a lot of prowess with makeup at all, and I wanted to develop some skills using basic tools. This book, filled with beautiful pictures of beautiful people, assumes a basic knowledge of makeup and a steady hand for application. Maybe eventually I'll make more use of it, when I master the simple steps from other sources of information.

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The Massage Book: 25th Anniversary Edition

The Massage Book: 25th Anniversary Edition"The Massage Book" is a classic for good reason. Everything you need to know in order to give a truly outstanding, tension-releasing full-body massage is covered in the book. It begins with concise information on practicalities such as what type (and how much) oil to use, and how to work at a massage table without becoming sore or tired. Don't have a table? No problem. This book shows how to use the floor, or build a basic portable table if you're so inclined. The author does not cover specialized techniques such as deep tissue work or shiatsu, which require professional training (to avoid injuring). The style presented in "The Massage Book" is one which is used by a large percentage of professional massage therapists to produce a deeply satisfying, relaxing massage. The main body of the book is a well-written and illustrated set of instructions covering approximately eighty massage strokes. The instructions are exceptionally clear and easy to follow. Important: you'll learn how to hold your friend's body so their limbs do not flap about as you lift them to move through the strokes. You can apply the strokes in the exact order they are presented, or mix them differently. The techniques presented have served me well for the past fifteen years. My massage therapist friends beg me to work on them. Learn from this book, and you too can have the power to make otherwise rational humans beg and drool for your attentions.

* Reviewing the 1978 British Penguin edition *

Short version -

This is a book you can take anywhere and use on just about anyone with ease and effectiveness.

Long version -

I bought this book years ago in a second-hand bookstore and it has since followed me and my partner around the world. I have filled bookshelves in 3 continents and this book has accompanied me on every move, along with my $5 traveller's health book that is indispensable.

This is a book I constantly dip into, and I've used the techniques described on various people very successfully. It is written simply and well, with tips like "use your weight rather than your muscles to apply pressure" which have been very useful for a small person like me. It also shows you how to prepare yourself and the person you are massaging, which I find paramount to giving/ getting a good massage wherever you are.

One of my favourite things about this book is the design and layout the book falls open easily without threatening to close on you, and with its large font and simple illustrations, you can easily read and then follow the instructions on the pages. As such, our book is smeared with massage oil from flipping the pages as we go along.

I have not managed to find another book that is this compact, useful and practical. There is no weight/ space lost on large glossy photos or describing redundant strokes that you will never use. If you are interested in massage, there are sections on making up new strokes, easing tension, foot reflexology and further study as well.

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I have a read a lot of books on massage and in my opinion this is the best general book on the subject, despite the lack of glossy photos and other special extras that often don't add much value when push comes to shove.

This book emphasizes techniques, how to connect different sequences to each other and important general principles. In a short space, it gives you what you really need to know to give a great massage.

The specific techniques presented are the most important ones and they are explained clearly. After reading this enjoyable book, you will be able to give an excellent massage with confidence in what you're doing.

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If you have never done massage before and pick up this book you can learn to do it easily. If you have learnt massage before and pick up this book you will learn more. Not only are the descriptions clear and simple but the illustrations show you clearly how to do even the more complex massage strokes.

On top off all that the book is written in an informative but not dictarial manner. Downing describes techniques and approaches and lets you (and your massage partner) make an informed choice as to how you will do it.

I learnt massage from this book along with many other people. A highly recommended purchase.

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Is there a better book on how to give a massage? I think not. I bought my first copy of this book in 1976 and have replaced it twice (people keep borrowing it and moving away!). In 23 years of practicing massage on my friends and family I have yet to find a book that teaches more clearly. Anne Kent Rush's illustrations and George Downing's words are perfect compliments for each other.

I have given this book as a gift countless times over the years and each time my thoughtfulness has been appreciated with repeated "thank yous" as they learn just how wonderful massage can be.

Buy this book! Quickly!

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Cancerproof Your Body

Cancerproof Your BodyIn this book Ross Horne condemns the orthodox medical management of cancer for the ignorant foolishness it is by presenting a logical and easy-to-follow rationale for the use of raw food and juices in preventing and treating cancer. His sources and references are impeccable and by the end of the book no thinking person could reasonably have any argument with what he has to say. If you have cancer or know someone who has, you absolutely must buy this book. Even if you don't you should still buy it I guarantee your views on doctors and Western medicine will be changed irreversibly.

This guy died from prostate cancer at only 79 years old ironically, soon after this book came out.

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I just want to provide a reality check for the people promoting this book. The author died from prostate cancer. Apparently the diet he promotes in this book will NOT cancer-proof your body.

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This book just blows the covers off the lies that have kept millions sick and dying. Using many prominent and relevent researchers of the cancer feild, Ross Horne shares truths that will help you to prevent or defeat any illness. If you understand the basic principles of this information you never have to fear disease againunless you disregard it. This book could be retitled " DISEASE PROOF YOUR BODY ! "

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How to Start a Home-based Makeup Artist Business (Home-Based Business Series)

How to Start a Home-based Makeup Artist BusinessI'm generally skeptical of "build your dream career!" type books but I very much enjoyed this one, which was sent to me as a gift. I surprised myself by reading it in a single 4-hour sitting, admittedly skimming some of the kit-building sections (since that ship has already sailed!) I'm a fast reader when I'm engaged with the material. I'm so glad d.d., whose reputation and talent I was already well aware of, got to contribute her expertise toward this series. She's worked in many areas of the industry this book, as per the title, focuses on starting a business to cater to private clientele (everyday women, such as brides if you're also interested in the commercial fashion world, you'll want to pick up Crystal Wright's Career Guide as a companion to this volume).

This is NOT a makeup how-to guide (although there are some great makeup tips included in the text) and it's not extensively illustrated (I giggled a bit at the color wheel which... wasn't printed in color) instead, this is a book for artists who already know or are learning how to do makeup and want to build their own careers. Marketing, branding, networking, advertising you name it. The information in the book is very useful and made me feel good about what I'm doing and have already done to build my business, but I got a few new ideas as well about networking and target marketing. And I particularly enjoyed when her sense of humor peeked through (the remarks about "nice crease color" and "wow, your brow bones are so shimmery..." had me in stitches!) It's a business topic, but presented in a very readable and engaging way.

I receive a lot of inquiries from new/aspiring artists and I will be sure to point them toward d.d.'s book, because what so many of them need is NOT a new crease-contouring technique, but a realistic picture of what marketing entails, how to target the right clients, etc. all that business stuff that artists aren't always great at!

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The Bible Cure for Thyroid Disorders: Ancient Truths, Natural Remedies and the Latest Findings for Y

The Bible Cure for Thyroid Disorders: Ancient Truths, Natural Remedies and the Latest Findings for Your Health Today)This is a great little book with a good amount of information packed in. It will definitely give you some background knowledge and point you in the right direction if you are having thyroid issues. If your thyroid problem comes from Hashimoto's disease, an autoimmune disorder, I would also reccomend Dr. Colbert's Bible Cure book on autoimmune disease...an excellent companion book (which also goes into other autoimmune issues such as lupus, etc.). If you do not know if you have Hashimoto's, your doctor can check your antibody levels....it is worth checking as this is one of the main causes of hypothyroidism. Generally doctors do not treat this but the bible cure book on autoimmune diseases can give you some advice on natural things you can do to help your system.

This is a highly informative book, explaining in easy to read language the condition of thyroid disorder, as well as dietary and medical treatments. Best of all, it includes prayers as you read along. God is the true healer and we are reminded of that as we read along. This book is a blessing to me.

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This book surely balanced all the info I read elsewhere about curing hyperthyroidism. The added bonus: Biblical scriptures that kept me focused on being cured once and for all.

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I have a lot of books for natural cures. This one seems right on with the advice

i've received over the years and from different references. I like having a simple

notation of supplement and dosages. I bought one for a friend too.

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The credibility of this doctor is outstanding... all of his books are filled with wisdom... I recommend any of his books highly. He writes with much authority, knowledge through his many years of experience and in simple verse that is easy to comprehend. He does not talk down to the reader, but uses many visuals to relate what he is presenting. His Bible Cure series is awesome!

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15 Minute Everyday Pilates (Book and DVD)

15 Minute Everyday PilatesAlycea Ungaro has once again set a new standard for accessible yet authentic Pilates instruction for the home exerciser. As in her last release, The Pilates Promise, she uses smaller workouts to help introduce Pilates to the new (or time-crunched) exerciser). Here, however, she extends the at-a-glance guides into what she calls a "gatefold"two consecutive pages that open out into a four page spread with the workout. While I had no complaints about the guides she used in her previous books, this is much easier to see and use.

The workouts themselves have a slightly different twist from her previous works: definitely in the Classical Pilates tradition, but with some preparatory additions (though I can be as much of a purist snob as anyone else, I think I've even heard of Romana doing this). However, while the sequencing is traditional, it is definitely slanted toward the beginner or low intermediate exercisermany movements, such as the Teaser, are modified down, but few are modified up.

From the more advanced exerciser's point of view, Ungaro compensates for that somewhat by including some very rarely seen exercises, either from the Mat, Standing or Reformer-on-Mat sequences. The majority of those show up in the weights series (e.g., the Lunges) or the "functional fitness" workout, (e.g., the Splits). At the very least, they're a great way to incorporate variety into your Pilates routine.

While Ungaro previously used a Magic Circle in her other books and even an optional Pilates bar, here the only pieces of equipment required are a well-cushioned mat and hand weights; in other words, even more accessible for the average home exerciser.

The workouts themselves are: Day by Day, which is a modified version of the classical syllabus most Pilates practioners are familiar with (the Hundred through the Stomach Series, plus some other classics, although, again, movements like the Hundred and the Roll Up are modified); From the Top Down, which uses handweights and has a more immediate upper body emphasis, but also works the lower body if done properly; From the Bottom Up, which includes much of the well-known Side Kicks series as well as the modified Teaser and a few weightless upperbody movements); and Up, Up and Away, the functional fitness workout which includes a differently modified Hundred, some Rowing exercises, some spinal twists, some modified Reformer movements and the rarely seen Footwork and Splits series).

Because I have been doing Pilates for years, I would probably turn to the last workout the most because of the different movements. However, Ungaro also provides sample schedules for people who would like to incorporate all of the workouts into their weeks, with different time constraintsanother very useful guide.

As for the DVD, each workout takes the promised fifteen minutes, although experienced practitioners could probably perform them more quickly. Ungaro has a pleasant onscreen delivery in voice overpatient, warm, but to the chase. I think many people who want to get started with Pilates and need an AV guide would find her suitable.

This a great addition to the library of beginning and intermediate Pilates home-practitioners, but advanced students may want to look at Ungaro's older books.

I have been a big fan of Alycea Ungaro, for years I have purchased her books and the Classical Pilates DVD's that she collaborates on. This book/DVD combo is great. Thank you for finally giving us a book that can really open out and show everything step by step.

This is interactive Pilates, between the book and the DVD it is near impossible to not know your exact form and the page references are nice. Even though I have practiced Pilates for years I still found myself pausing and checking the book to make sure I knew what I was suppose to be doing. (Especially with the arm series which had many new exercises for me.)

The first workout is really a Pilates prep or reset. Where you get back to the basics and even into pre-basics.

The second workout is more about upper body w/ light weights.

The third workout focuses on the leg series and lower body.

The forth workout is more of a full body workout that is more intense than the first workout.

Since these are all 15 minute workouts, its easy to fit them into your day. I have been doing 15 mins in the morning after my cardio with a PM session to get the full 30 mins into my daily work week. Then on Saturdays I'll do 30-60 mins depending on how much time I have.

I liked this Book/DVD combo so much I have come back to purchase a copy for my mother.

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Everything about this book is great. For a start, the presentation is really good from the smooth cover to the well-designed page layouts and clear photographs demonstrating the exercises. The pages that 'fold out' to show each of the four workouts are also very helpful. Perhaps most importantly, the exercises are all explained in detail and each stage is described in a simple yet effective way. Overall, it just feels like a lot of effort went into every aspect of the book to make it user friendly.

The DVD is the perfect complement to the book. I didn't realise that you could move from one exercise to another so quickly and without the DVD I would have been going at a much slower speed. I was also amazed by the variety of exercises crammed into each of the 4 workouts! The time goes by really quickly because you are never just standing about waiting for the next exercise to start, you are always either doing an exercise or transitioning into the next. I really have to praise the author, Alycea Ungaro, for the wonderful way that she voices over the DVD. Her instructions are simple and her tone of voice is very pleasant and calm. She makes the whole thing a real pleasure to do and makes me feel very motivated.

As a complete Pilates beginnner, I found the workouts quite tough. I was able to follow the moves most of the time, but sometimes I couldn't do all the repetitions or get myself into exactly the right position. But nevermind, this will obviously come with practice! By the end of each of the 15 mins I often have sweat breaking out on my forehead and my muscles feel like they have had a good workout. I like the way you can do just one 15 minute section or combine them. I like to do the 'Day by Day' section followed by one of the other 3 sections (I alternate them each time) for a good 30 minute routine.

Overall, I highly recommend this product. It has a very slick and professional feel and is very efficient in terms of fitting a lot of exercise into a short period of time.

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I have done a lot of different styles of workouts, but not Pilates. Recently my doctor recommended I get some Pilates training and workouts, so this book does a great job of going into the details, so the CD workouts can be followed with correct posture and breathing. The 15 min workouts can be linked together to make a longer session, or taken on one at a time. Great explanations and photos to get you going.

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I dont write many reviews, but have been wanting to get the word out on this deceptively modest "little book". I'm a middle aged man, and I was looking for an excercise program that would help me reclaim my computer desk body. I was also looking for a program that would help me for the remainder of my life. After much research, I settled on Pilates. I learned that Martha Graham, George Balanchine, and others would send their dancers to Joseph Pilates for training and/or rehabilitation after an injury. With clients like that, I cant logically think of a better health and physical maintenance method. Since a dancer's body is their artistic medium, dance has some of the greatest athletes. We just don't hear of their accomplishments in the win/lose paradigm of today's sports obsessed culture and media. They are appreciated, but only by a smaller audience.

My next step was to find a resource that would keep me on track, while helping me gain an understanding of the Pilates method.

Ms. Ungaro provides that, and more in this easy to use, clearly illustrated book and DVD. With regular use, I've seen great results and feel much better.

It wasn't easy to start rebuilding a body that had been neglected for so long. My body wasn't strong enough to perform the excercises correctly. With patience, and without force, I slowly began to gain greater control over my body's movements and my breathing, 15 minutes each day. Thanks to Ms. Ungaro's no nonsense program, I was able to work up to doing the excercises correctly. Holding the "Pilates stance" is not easy, but once I was able to do so, and sync my breathing, the power of Ms. Ungaro's book was revealed to me. It was then that my real Pilates work began. I was humbled since it requires great strength, concentration, and commitment. In today's gym culture, the focus is on the outside. "Wow, they've got some guns" is a phrase we in the culture when referring to people who are working ther arms, shoulders and pecs with weights. Not that there is anyting wrong with that, but the Pilates practitioner has their guns on the inside, not the outside. They do not stand out as a person who is in "great shape" by stereotypical tape measure standards. Since the practice focuses on the inside out, and weights are rarely, if ever used, it can appear to be a method best suited for the weak, uncommitted type who can't handle a workout that lacks chutzpah. This couldn't be further from the truth.

My workout efforts were noticed over a year later when I was heading into work one day, I dropped my glasses just as I was getting on an elevator. I had an open coffee in my hand and without thinking much about it, I quickly leaned over, balancing on one leg, and scooped up my glasses up from the lobby floor in one smooth motion. I didnt spill a drop of my precious morning coffee. Another office worker making his way onto the elevator saw me make the move, and he could not refrain from complimenting me on my agility. I didnt know the person, so I will confess that it was a little awkward to receive such a sincere and unexpected compliment. What has become a natural movement for me was a graceful, physical feat in the eyes of a younger, heavier set man.

If you want to change your body, and possibly your life,get this book and stick with it.

Naturally, before starting any excercise program, Ms. Ungaro recommends checking with your doctor.

The Secret of Scent: Adventures in Perfume and the Science of Smell

The Secret of Scent: Adventures in Perfume and the Science of SmellI wrote a longer review of "The Emperor of Scent."

The Good: Turin definitely has an interesting, original theory of olfaction. As I said in my earlier review, I think there's some chance that he may be right, even though many other olfactory experts dismiss the theory. I'm ready to believe that he could be a creative genius. Turin has a curious writing style that is worth noticing. At his best, he discusses scientific issues in a manner that will make intuitive sense to laypeople. He weaves in some intriguing nouns, metaphors, images, and colorful descriptions. He provides (mostly) generous descriptions of the theorists who proceeded him. Sometimes, he creates a surreal descriptive world in which perfumes seem to become dramatic sculptures, or plays. At first, I found myself dismissive of his grand and perverse expressiveness. But as I sampled colognes and other scents, I had to admit that there was a method to the author's descriptive madness.

The Good, Part 2: My sense of Turin and his work was enhanced by material available on the web. NPR has a series of radio reports on Turin, including some featuring Turin, and some featuring Chandler Burr. There's an interview with Chandler Burr on "To the Best of our Knowledge" (available via the Wisconsin Public Radio website). Turin's Flexitral website (science section) is worth a look. Some new work on electron flow in the presence of odor, by Brookes et al (University College, London), is consistent with the theory.

The Bad: Turin hasn't done the sorts of experiments that will persuade the scientific community that his theory is correct. In fact, there's a strongly worded essay in the journal Nature that suggests that the theory is as wrong as it is popular with the uneducated masses. I believe that Turin's theory remains viable... but I'm not an expert on olfaction per se.

The Ugly: Turin seems to have antagonized a fair number of sensory scientists. If you read this book, or "The Emperor of Scent," you'll see why. Turin sometimes descends into a gossipy and highly critical style. He rips into scientists the way that the tabloids rip into celebrities. He seems to antagonize and villify the people who might be most interested in testing his model. For instance, I'm a sensory scientist, experimental psychologist, and a psychophysicst (among other things). Turin doesn't have kind words for people in my line of work, suggesting that we are flat, uninteresting, and too interested in quantitative measurement (I can't remember the exact words. It wasn't pretty).

The Ugly, Part 2: Turin points out the ugly side of science, including the various cliques and petty squabbles that rule the day. He points out conflicts of interest and close-minded groupthink. If you aren't familiar with the scientific world, or if you've never had a creative idea, you might conclude that Turin is simply bitter and self-absorbed. But Turin is often on target, I must say. I don't know much about the world of olfactory scientists, but I've watched the group dynamics among scientists for years. A creative, temperamental person like Turin will have difficulty being accepted and appreciated by the scientific mainstream, even if his ideas find their way into mainstream theories. You might come away with the idea that Turin is the good guy and that the scientific establishment is inhabited by the bad guys. LOL. It isn't that simple!

The Ugly, Part 3: I enjoyed the book and would even recommend it. It was fun to read. But I'm amazed at the public's uncritical reaction to books like this one. Beware of the reviewers or media types who say that books like this one should be "required reading." Most reviewers enjoy Turin's drama but are not in a position to evaluate the scientific merits of Turin's work.

We have a pretty good idea about how eyes work to bring light inputs into our brains, and the same is true for ears bringing in sound. We rely on those two senses for a great deal of our information about the world, well above the sense of smell, whose operation is still largely mysterious. It is fun to think that this is quite possibly because smell is an ancient detection system; even one-celled animals can somehow sense molecules floating around them, and approach or avoid. Also, it may be because smell is intimately part of the brain itself; the smell sensors are extended bundles of brain neurons. Anyone who cracks the code to know just how molecules of a certain formation produce a certain smell is liable, not only to advance basic human knowledge, but also to gain a great deal of money. Everyone knows how big the market for perfumes is, and there are also industrial scents put into soap and detergent at no small price. Luca Turin thinks he knows how smell works. He'd be the last to say that the system is fully worked out, but his is the latest explanation, and he is gainfully employed in using it, which would seem to indicate that it works in a practical way. He has written about his theory, and the economic world of odors, in _The Secret of Scent: Adventures in Perfume and the Science of Smell_ (Ecco), a look into a singular world of economic and scientific ambitions.

Turin has to tell us about some basic chemistry, and his analogies are good, although some of the chemistry is so fundamental he even has to delve into a bit of quantum physics; in other words, don't expect to understand the details because nobody does. He is excellent at introducing us to the tools of his trade, like the gas chromatograph: "This machine is to smell what a prism is to light... and without it the life of the fragrance chemist would be hell." Molecules in smells are able to get to our noses because they are loosened by heat (body heat in the case of perfumes); cold things have little smell. Molecules are all tiny, but it is the small, simple ones that smell, while our noses usually can't pick up the big, complicated ones. The aldehyde family of molecules if they have an odd number of carbons smell mostly waxy, while if they have an even number they smell mostly of citrus; it is as if our noses have carbon counters in them. Perfumes often have expensive ingredients, but that isn't what makes perfumes expensive, since only 3% of the price goes to the smell itself; the rest is packaging, advertising, and margins. "Functional fragrances" rather than perfumes are what goes into soap powder, fabric softeners, and so on. They basically cover the smell of the working ingredients, and have to be cheap, but they bring in as much money to the fragrance-maker because there are so many of them, used in such large quantities. But they are not to be sniffed at, except literally; Turin writes, "Some functional perfumes are true works of art: I would pay real money for a bottle of the 1972 fabric softener Stergene which smelled sensational." Musks are a foundation for such scents, but they could not be so used before they were cheap. They used to come from face glands of oxen, sex glands of deer, excrement of pine martens, or urine of badgers, so getting a gallon of the stuff was not cheap. It was in 1887 that an explosives chemist, Dr. Baur, invented what is now known as Musk Bauer; he was tinkering with TNT. Since then, all perfumers have used synthetic musks.

Turin says that solving the structure-odor problem required of him knowledge of biology and chemical structure, which he knew about from his professional training as do many others, but then also a special interest in odor, which was just a hobby that a friend said he should write about. He wrote a guide on perfumes, and although he was paid peanuts for it, "this ugly little book" got him into the best perfumery labs. When he started writing up his ideas of smells caused by molecular vibration, other researchers got interested. There was a media buzz that has not hurt his cause, including a BBC documentary on his work. When his understanding of molecular vibration enabled him to stick an extra carbon into a molecule to make a lemon smell that was stable, and he told a friend who was a businesswoman about it, they started the fragrance company Flexitral. Soon he not only had ideas for fragrances but bottles of the real thing. It is interesting that in a recent audit, Flexitral's success rate in making an aimed-at fragrance was one in ten, which sounds low, but for the industry based on shapes of molecules rather than vibrations, it used to be one in a thousand. Cut-throat competition has given evidence that Turin's explanations are on the right track. It has not been easy. He has some interesting remarks here on the peer-review process that is the basis of modern scientific research; something is basically wrong with a system which, in his case, calls on peers from the small pool of a specialized field, all of whom would have conflicts of interest in judging the work. He is also scathing on the university system: "Universities are businesses these days, and every square metre of lab space must be made to sweat cash." Bitterness is not the tone here, however; as an amateur (literally, one who is pursing a goal for love, not money), Turin writes with a jolly enthusiasm about a subject which is inherently interesting and whose science is still in its beginnings.

Buy The Secret of Scent: Adventures in Perfume and the Science of Smell Now

I am delighted with this book! Finally I can take a really good, long look at all the structures of molecules with familiar smells and try to sort it all out for myself. This is what Turin tries to do, along with a continuously dry, irreverant humor that just makes it so much fun to read.

Even if you don't have a background in chemistry, you might be able to give this book a try, though it will take some willingness to sit down and try to mentally fit together all the jargon, which he defines nicely. But it this book will be more fun for someone with a tiny smattering of knowledge of organic, like knowing the definition of a functional group.

But this isn't just a book about smell, he could be onto something big in general, about how receptors really work. Of course it still needs proof, but his theory is that molecular vibration, rather than shape (although vibration and shape are related) may be better predictors for receptor activation by a molecule. If that is so, think of the pharmacological implications. That's big!

Read Best Reviews of The Secret of Scent: Adventures in Perfume and the Science of Smell Here

This book is a more in-depth exploration of Luca Turin's hypothesis (a pretty darn good one, if you ask me) that the nose acts as a spectroscope. If you read and enjoyed "The Emperor of Scent," or if you really like organic chemistry and fragrance, you'll like this book. However, if you're not into pages of discussions about keto groups and catalysts--or if you're one of those who demand their therories to be built in solid, tiny steps instead of broad intellectual leaps--you may want to skip this one.

(By the way--note how wonderfully appropriate the cover is!)

Want The Secret of Scent: Adventures in Perfume and the Science of Smell Discount?

This book is to writing on perfumes what Sacrebleu! is to perfumes. I couldn't put it down more entertaining than "entertainment", witty, brilliant, and totally accessible to the general public, though it deals with biophysics. It is pointless to repeat all the superlatives which this book already earned, so let's just hope that the fragrance molecules Mr. Turin creates in his firm are just as beautiful as his tale of the scent.

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