I think this book covered every single aspect of starting a personal training business. I liked that its started off with what makes a successful personal trainer on an individual basis before jumping into how to start and operate a successful business. It even gave examples of dialogue between trainer and clients. I think anyone who reads this book will pick up a few tips on how to improve themselves as a trainer, making this a good book to read even if you don't end up running your own business.Another thing that I like about this book is that it's a great resource for institutions where once can gain certification in a variety of fitness areas. I also liked that it gives realistic marketing ideas like creating published advertisements and even blogging.
If you are considering starting a personal training business, this book is a great place to start.
In an easy-to-read format, How to Open & Operate a Financially Successful Personal Training Business guides the reader through a process of self reflection to determine if you have what it takes to realize the dream of operating a personal training business. The book not only speaks to what skills are required from a fitness perspective, it also offers a look at the type of business savvy required to drive such a business.
In a detailed layout, well-planned chapters educate the reader as to what types of business models can be considered when opening a personal training business. It also offers the reader guidance in developing a strategic business plan and marketing plan both necessary for any successful business.
If I were considering self-employment in the field of fitness, this is certainly one book I would rely on every step of the way, from initial planning and business basics to overcoming hurdles and evaluating success.NOT worth it, unless you have NO business sense!
This book is the most basic of basics. Unless you have NEVER ran a business and have NO business sense, it is NOT worth buying.
Virtually ALL the info in this book, you will know IF you have ever ran a business.
If you do NOT have any background, you can get this information at any business site, e.g. SBA. or just do Google searches for Projected balance sheets, etc. etc.
The inf on the CD-ROM you will most likely have if you have been a trainer for any length of time Training Logs and the like.
On one of the Excel spread sheets that are on the CD, it has HANDKERCHIEFS as one of the items. Obviously, the author got this off the internet somewhere himself.
I bought the book because the founder of PEAK SCIENCE gave the forward hum!John Peragine reveals every aspect of the personal training industry in How to Open and Operate a Financially Successful Personal Training Business. This book takes on the huge task of being the "go-to" guide for the workout hobbyist seeking to turn a hobby into a career as well as the personal training professional interested in beginning his or her own physical fitness empire.
This text clearly explains every step in the process; however, the order in which the reader should complete the steps is not as clear creating some repetition. Topics include business administration, professional certification, business plan development, business taxes and personal training ethics. This book also supplies useful worksheets, case studies, links and tips giving the reader an accurate picture of the requirement for success not only as a business owner but also as a personal trainer throughout the business lifecycle.
While the discussion of business plans seemed to come too early in the text, making for a hefty first chapter, Peragine provides a thorough reference manual that carefully details what is necessary to build a successful personal training business.I am really enjoyingthis book and am almost done with it. I am able to use most of the information in my venture to start my own business. It clarifies some of the aspects of bookkeeping, accounting, types of enterprises, management, marketing, surveying, planning, and counseling as related to a new business. However, I assumed that anyone who wanted to open a training company would already know something about being certified and wouls have had experience in the field. I skipped a couple of chapters because it addresses VERY basic topics, such as deciding whether training is right for you, and how to obtain a certification and experience. I have been working in the field long enough to know the industry, and although I know that not everyone has had experience, I think most people who are comfortable enough to start their own venture probably have a grasp on the experience they need. The rest of the book, however, is VERY helpful. I have notes on the pages EVERYWHERE, and continue to refer back to it in my planning process. The included CD is also wonderful!
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