Everyday Fashions, 1909-1920, As Pictured in Sears Catalogs (Dover Fashion and Costumes)

This book provides a comprehensive series of illustrations that immerse you in the world of fashion from this era. It is authentic and beautifully laid out, and depicts numerous costume items from the early 20th century, though mostly focusing on women. The pictures depict everything from dresses to shoes, hats to gloves; the women's hairstyles, makeup, undergarments, and overall looks give the reader the most authentic possible view of fashion and the aesthetic ideals of the time. The catalogue also shows the prices and features descriptions that include fabric and color. There are some pictures of men's and children's fashions. This book is thorough and unbelievably beautiful. The whole series of Sears catalogue fashions by decade is amazing. I recommend them all!

Thru illustrations created for the Sears Catalogs of the early twentieth century, clothing--functional, extravagant, glamorous, practical--is reproduced for visual inspection. Great for research, for curiosity seekers who wish to know what our foremothers wore, or in the case in which I used it, this is a perfect reference book to give to a dressmaker to let her see an example of an outfit you'd like to have made. An great book!

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This book is an excellent resource for studying period fashion. Unlike so many period fashion books, which focus on evening wear or the clothing of the wealthy, this book gives great examples of what the general population wore every day. It will be extremely useful to costumers and fashion students.

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In 1909-13, wasp waists, pouter-pigeon bosoms, and large ornate hats were still the height of female fashion, and hems came just short of the floor. In 1915 the whole foot appeared, though still modestly encased in a button shoe. By 1916 ankles were on view, and in 1918 even Sears--always a bastion of mass taste and mores--was portraying its female models in skirts that showed the leg to mid-shin, overalls with full bloomer-like trousers, and one-piece bathing suits that displayed the arms and lower legs. These are just a few of the things this book will teach you about the dress of the second decade of the 20th century--women's, girls', men's, boys', small children's. The reproductions are clear and sharp, and most of the pages include descriptions and prices; unfortunately several that would have been improved by it don't, editor Olian having chosen not to include the "opposite page" or following one that provided them--"dainty waists" and women's bathrobes from 1919, "smart spring styles" from 1920, girls' dresses and coats from 1918, men's suits from 1915. Still, enough supporting detail is given that the lack of full-color reproduction isn't a terrible loss, and the book will provide a sound overview of both clothing and hair styles for its era.

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As a Trade researcher they are excellent beginning tools for finding the era of a specific product I am researching at any one time. Once i get the feel for dating a specific product it enables me to move on to more specialised reference material. The prices are so good every design school or major brand should carry the series. Each season i always seek out new material for my library. Phillip Nutt

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