I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!
She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.
If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!
I also liked the guest pieces at the end of each chapter. A must read for any blogger looking to take it to the next level.If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc.
I think this book is far better than the others I've read because;
1. It is short and to the point which keeps your interest
2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections
3. She covers monetary topics that no other book I have seen covers AND she covers them very well
4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them.
5. It helps you create a blogging plan you can feel confident about and stick to it.
In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.I purchased Yuli's Fashion 2.0 for research and ideas on how to support my creative coaching clients who use blogging and social media to promote their business. Her book is now my favorite blogging book of the year! Why? She provides a clear and concise blueprint for finding and following your passion as a blogger, entrepreneur, speaker, and writer; building relationships and communities of support; developing revenue streams; and pursuing business opportunities. When I started reading the book, I did not consider myself a fashion or lifestyle blogger. Midway through the book, I realized that I do have a passion for fashion, style, and lifestyle. I used Yuli's wisdom and written exercises to develop an outline of a lifestyle blog I plan to launch in 2013 (will do a soft launch in 2012). I highly recommend Fashion 2.0 for fashion and lifestyle bloggers, all bloggers, and entrepreneurs who want to use their blog to promote their business and build relationships. Fashion 2.0 is FABULOUS! Thanks Yuli for creating such an amazing book!This book contains useful information for any blogger who wants to earn a living with a for-profit blog or website.
The most valuable information is about how to select and work with clients for your target niche. This includes definitions; for example, sponsored content versus paid ads. You will get good ideas about how to set prices and when your readership is large enough to seek out retailers with which you'd like to work.
There also is specific information about navigating the world of New York City fashion insiders.
There are some spelling and grammar errors, but not too many to be a problem.
The reason I have rated this four stars is the price. I suspect I could have ferreted out a good deal of this information for free, but I chose to get it in the effectively organized format of this book. You will have to judge for yourself whether my cavil over price is warranted.
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